The Partition of Rooh Afza
Established in 1906 by Hakeem Abdul Majeed, Hamdard (meaning “Sympathizer”) was a Yunani medicine shop in Delhi’s Lal Kuan Bazaar. Around 1907-1908, Hakeem Majeed launched a non alcohoalic medicinal concentrate called ‘Rooh Afza’ (Soul Enhancer) to combat Delhi’s hot loo winds. Packaged in glass bottles with the iconic label by Delhi artist Mirza Noor Ahmad, […]
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